June 09, 2017
Alemu wants to revolutionise the seed-to-cup journey of coffee and is doing so by creating what she calls, a “fourth wave of coffee” that supports Fair Trade practices and creates employment by processing coffee locally before exporting it.
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May 17, 2017
Garden of Coffee is bespoke in the truest sense. You pick from its coffee lineup, currently five sun-dried naturals from various regions of Ethiopia. You choose the roast level from light to very dark. And you even choose which of their master roasters you want to actually roast your coffee.
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September 07, 2016
She’s created a massively prosperous global brand and helped put her country’s artisans on the world’s radar. Now Bethlehem Tilahun Alemu is looking to replicate her success with Coffee.
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September 07, 2016
Garden of Coffee is a new venture by Bethlehem Tilahun Alemu, a distinguished Ethiopian businesswoman who founded Africa’s fastest growing footwear company, soleRebels. According to Alemu, Garden of Coffee represents a new beginning in the art of turning a good coffee into a great coffee. It heralds a new, fourth wave in the coffee industry,...
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June 20, 2016
The Adams Pavilion, a dusty shopping centre selling aromatic oils, kitschy cushions and costumes in the noisy Sar Bet area of Addis Ababa, is hardly the setting for a flagship shop selling high-value branded shoes to 16 stores around the world, from Singapore to Switzerland to Silicon Valley.
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May 28, 2016
Bethlehem Tilahun Alemu is a tireless foot soldier taking Ethiopian entrepreneurship to the world. She is building a $20-million shoe factory in Addis Ababa and is also soon launching a coffee brand.
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