Hand-Roasting coffee is an Ethiopian art that involves multiple skills and elements. Our artisans are deeply skilled in creating the perfect conditions for a perfect roast.
Our process starts with hand-selecting perfect green coffee beans. The more perfect the green coffee bean, the more even the roast, and the better the taste. Just as the finest wines begin with the finest grapes, truly exceptional coffee begins with the beans.
Our artists personally select each and every green bean for every single order ensuring they are smooth and perfectly shaped. They also inspect every roasted batch for cracked or burned beans as any imperfect beans affect the taste of the final coffee.
Our unique on-demand hand-roasted model means our gifted coffee artists roast only for your specific order. This is not small batch coffee roasting – this is personalized roasting – the ultimate roasted coffee experience. Your order is hand roasted only for your order on our magical ceramic roasters and then packed and shipped directly to you.
Preserving this traditional Ethiopian coffee roasting methodology allows us to bring something remarkable to coffee lovers: our gifted coffee artisans devote 100% of their skill and attention to your coffee and your coffee alone, resulting in us achieving a level of excellence in taste and quality that is not possible from any other commercially available coffee on the planet.
We deploy technology to allow our artisan roasters to hand roast while precisely measuring barometric pressure and humidity, allowing them to adjust for natural acidity and specific characteristics of the beans. We meticulously monitor the temperature of the roasting beans and the ambient environment to ensure consistency in every coffee we deliver. It’s the ultimate interplay between tradition and technology.
We were born, we have grown up and we live and work at the source of the most exquisite coffees in the world: Ethiopia. The best farmers throughout Ethiopia aren’t just our suppliers – they are family and friends.
Our ability to get the freshest and the highest quality beans while generating the most value for the farmers and the smallest environmental footprint is unmatched.
OriginTRADE™ means we source, process, roast and package our coffees right here in Ethiopia where we grow them. This ensures the absolute best coffees for our customers, low impact for the environment and an engine for prosperity and change for us the growers, processors and roasters of these coffees.