Free Shipping on orders over $95!

Bethlehem Tilahun Alemu has broken every popular perception of Ethiopia, now she wants to start a coffee brand

June 20, 2016

Bethlehem Tilahun Alemu has broken every popular perception of Ethiopia, now she wants to start a coffee brand

The Adams Pavilion, a dusty shopping centre selling aromatic oils, kitschy cushions and costumes in the noisy Sar Bet area of Addis Ababa, is hardly the setting for a flagship shop selling high-value branded shoes to 16 stores around the world, from Singapore to Switzerland to Silicon Valley.

Yet, that is where it all started – from a single outlet in Ethiopia.

Above the din of traffic outside, the diminutive Bethlehem Tilahun Alemu, in jeans, a white T-shirt and blue blazer, her hair coiffed into a careless bun, is retelling the genesis of her hugely successful business, soleRebels, ten years ago.

Read more on CNBCAfrica.com





Also in News

Ethiopia’s Golden Girl Takes On Coffee
Ethiopia’s Golden Girl Takes On Coffee

June 09, 2017

Alemu wants to revolutionise the seed-to-cup journey of coffee and is doing so by creating what she calls, a “fourth wave of coffee” that supports Fair Trade practices and creates employment by processing coffee locally before exporting it.

Read More →

Garden of Coffee: Grown And Roasted In Ethiopia
Garden of Coffee: Grown And Roasted In Ethiopia

May 17, 2017

Garden of Coffee is bespoke in the truest sense. You pick from its coffee lineup, currently five sun-dried naturals from various regions of Ethiopia. You choose the roast level from light to very dark. And you even choose which of their master roasters you want to actually roast your coffee. 

Read More →

SOLEREBELS FOUNDER BETHLEHEM TILAHUN ALEMU HAS BEEN NAMED TO MOST INFLUENTIAL PERSON OF AFRICAN DESCENT (MIPAD) GLOBAL LIST
SOLEREBELS FOUNDER BETHLEHEM TILAHUN ALEMU HAS BEEN NAMED TO MOST INFLUENTIAL PERSON OF AFRICAN DESCENT (MIPAD) GLOBAL LIST

May 01, 2017

The Most Influential 100 (MIPAD) Global List MIPAD 100 is a global initiative in support of the International Decade for People of African Descent, proclaimed by United Nation's General Assembly resolution 68/237 and observed from 2015 to 2024.

Read More →