Garden of Coffee has been featured by Quartz in a new article, Ethiopia already exports coffee beans—exporting its culture will be the next big step.
From the article:
Garden of Coffee is agnostically decorated with large comfy couches and floor-to-ceiling windows that look out onto the street, giving it the atmosphere of a coffee shop that could be anywhere in the world. Making it distinctively local is the woman spreading beans over an open roaster, in the slow circular movements of Ethiopia’s jebena buna coffee ceremony.
It is this meeting of the modern and traditional that Garden of Coffee founder Bethlehem Tilahun Alemu wants to export to the world by opening Garden of Coffee outlets everywhere she can.
"Bethlehem Tilahun Alemu has a dream: that everyone should one day taste hand-roasted Ethiopian coffee."
Quartz Africa recently covered our plans to open 100 cafe shops in China by the year 2022.